The LGC team worked as the marketing arm and as creative consultants for 2015 Knight Foundation News Challenge winner Sharp Insight. The program aimed to provide voters with better news and information about candidates and issues, and increase voter engagement in the election process.
Scope
LGC designed and developed various digital and print creative materials for Sharp Insight’s brand identity including conducting a comprehensive creative brief, original brand/logo, copywriting, taglines/slogans, brochures, palm cards, window statics, monthly informational cards, setup & design of digital assets, program sign up forms and other event tabling materials.
These materials were utilized to recruit 50 Philadelphia barbers, educate them on voter rights restoration and voting issues through the 2016 election cycle, and encourage their clientele to become more civically engaged.
