Philly Tree Plan is a collaborative, community and data driven strategy to create a Philadelphia where equitable urban forestry can help make every neighborhood and its residents thrive. Trees are becoming a major part of the Philadelphia landscape and provide environmental, social, economic, and health benefits to future and present Philadelphians alike.
The ongoing mission is to encourage the city to proactively plant trees and make it a standard practice to take care of our urban forestry.
Little Giant Creative was tasked with:
- Visual style guide including a logo, typefaces and color palette
- Developing brand identity including messaging and taglines
- Developing printed ambassador collateral binder including step by step instructions
- Creating social media templates
- Designing a one page flyer and yard signs for marketing rollout
- Creating a digital engagement hub
- Identification of priority neighborhoods and ambassadors
Scope
