Little Giant continues our collaboration with Heineken USA to develop and execute Heineken Green Room, an event series designed to engage the multicultural youth market in Philadelphia and New York City. Heineken Green Room continues to cater to its audience, delivering a crafted series of invite-only concerts in intimate venues open to HGR Insiders. The event series highlights the Heineken brand as authentic and engaging, seeking out and elevating rising talent at the cusp of their popularity to perform at these exclusive concerts.
Scope
- Event Planning
- Art Direction
- Branding & Design
- Social Media
Each show averaging 800K+ impressions from blog mentions, Twitter, Instagram, Facebook, and Snapchat postings in 2017.Tens of thousands of responses for tickets have been logged through online RSVPs, while cultivating an active and diverse email list. There are over 25,000 active subscribers between both markets and an average of 300+ guests at each event, consistently packing venues to capacity.
Given the notable names of past attendees, HGR consistently maintains a strong online presence from high-traffic blogs, podcasts, YouTube, and consistent social media following. Through the official event hashtags, attendee contributions reached over 13 million unique and targeted impressions on across all social media platforms collectively in 2017.
- 100 M Likes and comments on instagram alone
- 0 M Press Coverage Impressions
- 0 M Press Coverage Impressions
- 0 K Attendees
- 1000000 Beers Distributed During Events
- $ 100 Paper Count
