The African American Museum in Philadelphia tapped LGC to develop and design collateral for a short-term fundraising campaign.
Our team led all campaign ideation, creative, design and copywriting. The result: a stunning viewbook that combines the powerful words of Langston Hughes with evocative artistic images of the African diaspora as a way to kick off the initiative. It invites a bold, new thought process and challenges preconceived notions of the museum, asking viewers to “Dare To Reimagine”.
