Overview:
Little Giant led the marketing campaign in Philadelphia for the release of Michael Moore's "Capitalism: A Love Story".
Execution:
A team of 6 staff split into 2 groups to snipe, in the dead of night, run down storefronts and areas with posters denoting that capitalism led to its downfall and emergency tape with the movie's release messaging. West, South, North and Center City Philadelphia were canvassed so passersby would be greeted with a relatively mundane scene with a surprise message alerting them to a movie that was opening that day.
Results:
